Posts tagged subscription services

SaaS—Subscription as a Scam

Subscription services are my favorite scam. I love them. As a marketing professional, I’m really fascinated at how subscription services have essentially re-branded paying bills from a negative, necessary evil to an enjoyable entertainment experience. There are people who dread paying their rent or mortgage or student loan payments or… Read More

Beyoncé is the Amazon Prime of Tidal

Yesterday I thought to myself, “Beyoncé is the Amazon Prime of Tidal”. She really got thousands (hundreds of thousands? millions?) of BeyHive members to sign up for Tidal last March. And then she let them spend, at minimum, $119.88 on the platform before giving them what they wanted, her album…. Read More